Robin Desjardins – Partner, TRUEFORM RUNNER


Robin is an accomplished marketing professional with over 20 years creative and production experience.  She began her career with CBS in Connecticut, one of the top 10 markets in the Country, as an Assistant Director and then Director of the live evening news. Robin continued her career at ESPN where she directed live sports programming including basketball, golf and auto racing. Robin then founded FirstImage Television Media and Marketing in 1998. FirstImage has flourished, producing award winning productions for clients including IRONMAN Triathlon, US Open, Bank of America, Jacuzzi ThermoSpas, Cadbury Schweppes, Arla Foods, ING and many more.


Most recently Robin, a partner at TrueFrom Running, has developed and launched the the marketing strategy for TRUEFORM RUNNER starting a fitness revolution and hottest global industry trend. TrueForm is the the premier non–motorized running and walking trainer, unmatched in design, quality and education. It is the only treadmill company to develop a comprehensive running and walking program focused on overall health and wellness.